My Go-To Brands in Switzerland: Realistic Style for Real Women

As your personal stylist and colour consultant here in Switzerland, my clients often tell me that they don’t know where to shop for quality pieces at reasonable prices. Between styling sessions, wardrobe edits, and the daily juggle that every working mum knows, I’ve learned one truth: style has to work for your real life.

As an expat and a mum myself, I know that a great wardrobe isn’t about having more clothes — it’s about having the right clothes. Pieces that feel beautiful, practical, and easy to wear.

Here are the brands I personally buy and recommend for busy, stylish women across Geneva, Lausanne and Zurich — plus some insider favourites from my own wardrobe.

(And a little stylist tip before we start: if you’re shopping online, always sign up for each brand’s newsletter. Most offer 10–15 % off your first purchase or early access to sales — a simple way to save on quality pieces.)

Sézane (available online)

Sézane perfectly blends effortless French chic with everyday practicality. I particularly love their trousers — beautifully cut and elegant, though often on the long side, so you may want to get them tailored unless you choose a cropped style.

I’m also a big fan of their knitwear (soft and feminine, though the mohair pieces can feel a little itchy — I simply add a lightweight base layer underneath for comfort). Their skirts, bags, scarves, and belts are also fantastic for adding those finishing touches that pull an outfit together.

Why I love Sézane:

• Refined, flattering cuts.

• Timeless colour palettes and textures.

• Excellent accessories for a polished, cohesive look.

  
  

Their online boutique ships seamlessly to Switzerland, and it’s always worth joining their mailing list for special launches.

Balzac Paris (available online or at Bongénie)

Balzac delivers modern Parisian charm with ease. Their pieces feel relaxed yet refined — ideal for the woman who wants chic without the fuss.

Personal favourites:

• Crisp shirts and blouses for layering.

• Leopard-print pieces (they do this motif exceptionally well!).

  
  

Why it’s a go-to:

• Sustainable fabrics and thoughtful design.

• Easy to mix with both casual and professional wardrobes.

• Accessible pricing for lasting quality.

  
  

You can shop Balzac online or find selected items at Bongénie.

Arket (stores and online)

Arket’s Scandinavian simplicity is perfect for women who love clean lines and calm colour palettes or pops of colour for otherwise neutral outfits.

My personal picks:

• Tailored trousers — the cut is always sharp and flattering.

• Merino-wool base layers — soft, breathable, and perfect for Swiss winters.

  
  

Why I recommend Arket:

• Superb fabrics and construction.

• Elegant neutrals for capsule wardrobes.

• Minimalism that feels effortlessly stylish.

They have a beautiful store in Geneva, and their website offers smooth delivery across Switzerland.

COS (stores and online)

COS offers structure and modern minimalism — polished enough for work, relaxed enough for off-duty.

What I own and love:

• Base layers and T-shirts — excellent quality and cut.

• Elegant outerwear that adds shape and presence.

Why it works:

• Sculptural silhouettes that flatter.

• Easy to pair with softer pieces from Sézane or Balzac.

• Long-lasting wardrobe foundations.

  
  

Claudie Pierlot (at Globus or the Aubonne Outlet)

Refined, feminine, and distinctly Parisian. Claudie Pierlot is perfect when you want to feel elegant but still comfortable.

My recommendations:

• Knee-length dresses — polished and versatile for work or events.

• Structured blazers and romantic blouses that pair beautifully with jeans or trousers.

  
  

Shop their collections at Globus or visit the Aubonne Outlet for excellent prices on timeless pieces.

Zara (Accessible style)

Zara is my choice for accessible, well-designed wardrobe updates. With the right eye, you can find pieces that look far more expensive than they are.

My personal staple:

• Marine Straight jeans — the fit is flattering and easy to style; I own several pairs!

  
  

Stylist tips:

• Prioritise clean lines and structured fabrics.

• Stick to neutral colours for longevity.

• Use Zara for a modern refresh, not a full wardrobe build.

  
  

Globus (especially during the sales)

Globus is a true Swiss gem — a beautifully curated department store that saves time and elevates your shopping experience.

Why I shop there:

• Excellent range of European labels.

• Great during sales for quality investment pieces.

• Stocks Claudie Pierlot and Ganni among others.

  
  

Accessible luxury, conveniently located.

Bongénie Grieder (and their outlets)

For a touch of indulgence, Bongénie never disappoints. Their outlet and sale selections are ideal for investing in timeless staples.

Stylist advice:

• Choose coats, blazers, or knitwear that will anchor your wardrobe.

• Focus on fabrics like wool, silk, or cashmere.

• Keep an eye on outlet stock for truly special finds.

Calida (stores and online)

A home-grown Swiss brand that combines comfort with quiet sophistication. Their pyjamas and loungewear are among the best for both quality and feel.

Why Calida stands out:

• Natural, breathable fabrics.

• Sustainable craftsmanship.

• Perfect for relaxed elegance at home.

  
  

Beldona (stores and online)

Every outfit begins with the right foundation, and Beldona excels at well-fitted, supportive lingerie for real women’s bodies.

Why I recommend it:

• Inclusive sizing and flattering fits.

• Pretty yet practical everyday styles.

• Professional fittings that make all the difference.

Intimissimi (stores and online)

A little Italian luxury for everyday comfort. I adore their cashmere-blend and silk thermals — absolute essentials in my winter wardrobe.

Why it’s a must:

• Elegant, warm base layers that feel indulgent.

• Flattering cuts that layer easily under workwear.

• Regular newsletter offers and early access to collections.

  
  

Ganni (available online or at Globus)

When you want to inject personality and joy into your wardrobe, Ganni is your go-to.

How to style it:

• Pick one standout piece each season — a printed blouse or bold skirt.

• Mix with neutral staples for balance.

• Browse online or at Globus for a curated selection.

  
  

Even one Ganni item can make your wardrobe feel more alive.

My Style Philosophy: Real Life, Real Chic

At Chic Couleurs, I believe in joyful, wearable elegance — no stress, no clutter, just confidence and colour that fit your real life.

When I work with clients, we focus on:

• Colour analysis to find your most flattering tones.

• Body shape understanding for perfect proportions.

• Lifestyle styling that supports your every day — from meetings to weekends.

When your wardrobe aligns with your life, getting dressed becomes effortless.

How to Shop Smart in Switzerland

• Sign up for newsletters — enjoy 10–15 % off your first online purchase.

• Mix investment and accessible pieces for balance and variety.

• Shop sales and outlets (Bongénie, Globus, Aubonne) for timeless bargains.

• Invest in quality base layers from Calida, Intimissimi, Arket, or COS.

• Stick to your colour palette for easy mix-and-match outfits.

• Buy fewer, better — choose pieces that you truly love and will wear often.

  
  

In Summary

Style in Switzerland should be beautiful, functional, and personal. With brands like Sézane, Balzac, Arket, COS, Claudie Pierlot, Zara, Globus, Bongénie, Calida, Beldona, Intimissimi, and Ganni, you can build a wardrobe that’s elegant, authentic, and made for real life.

If you’d like professional guidance — from a colour consultation to a personal shopping session — I’d love to help you rediscover your confidence through clothes.

With colour and confidence,

Charlotte

Personal Stylist & Colour Analysis Consultant, Geneva

Your Colourful Stylist in Switzerland

www.chiccouleurs.ch

@colourfulstylistcharlotte