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Low Buy Goals 2023

Updated: Mar 1, 2023

As a fully qualified Personal Stylist in Geneva, you're probably wondering why I'm mentioning Low Buy Goals here on my blog, but to me it's just good sense: we cannot continue to consume fashion in the same way as we have been doing over the past few years. Something needs to change and it starts with those in the industry promoting a more eco-friendly approach to style.

Reduce – Reuse – Recycle A mantra that you’ve probably heard before, but as with many things, it’s easier said than done. This mantra guided me to write this article all about my 2023 Low Buy Goals and how I plan to organize this low buy challenge. By sharing this with you I hope it will provide you with some inspiration to think about your personal style differently too.

Let me tell you something, in recent years, my Personal Style has been on a boundless journey as it evolved with me from working full-time as a Corporate Lawyer, into motherhood, through to my career change as a Personal Stylist and now working part-time as an in-house lawyer in parallel to developing my own business as a Personal Stylist in Switzerland. My body too has been through some enormous changes over these past 5 years with two pregnancies and postpartum journey’s. During this time, I purchased quite a few new items for my wardrobe – which I am really happy about – but now things have changed and I want to consciously appreciate my wardrobe as it is today. My goal is to reduce my default inclination to purchase something new, not only for myself (and my bank balance) but also for the environment. As a Mum of two young children, I am concerned about making the world a better place, for them and future generations in general. Now that I better understand the impact of the fashion industry on the environment (the second most polluting industry after the oil industry), I have decided to significantly reduce my own consumption of the fashion industry by leaning towards a Low Buy Challenge for 2023. This doesn’t mean that I won’t be buying anything for myself in 2023 and then splurge in the years to come: I will allow myself to purchase items that I truly believe that I need to complete my signature style. I am mindfully choosing to significantly reduce my own consumption, because I already have a wardrobe full of lovely clothes which I want to wear and I want to reduce my carbon footprint by rebelling against the “more, more, more” attitude to style. I set myself a strict “no-buy” goal for January, to not buy anything new and instead to take the time to understand and cleanse my wardrobe as well as creating a list of items currently missing from my signature style. I’m delighted to share that I managed to meet my goal for January! I now have a much better understanding of what I already have, what I believe would make a great addition to my signature style as well as a better organized wardrobe I’m ready to take on the rest of my Low Buy Goals for 2023. Here is my plan for the rest of the year:

• February: research tools and storage solutions to take better care of my wardrobe. • March: review Spring wardrobe, plan outfits, check if anything needs fixing or altering. • April: say goodbye to winter by taking care of winter coats, knits, bags and shoes before putting them back into storage. Consider whether any un-worn winter items should be sold or donated, or reused in another way. • May: review Summer wardrobe, plan outfits, check if anything needs fixing or altering. • June: check and take care of handbags, make a list of any missing elements, research brands. • July: check swimwear, if colour faded, consider dying the fabric colour to freshen up, research process and brands for dye which is environmentally friendly. • August: say goodbye to Spring / Summer by taking care of any exclusively seasonal items (think white linen, shorts etc.), before putting them back into storage. Consider whether any un-worn winter items should be sold or donated, or reused in another way. • September: review Autumn wardrobe, plan outfits, check if anything needs fixing or altering. • October: check and clean jewellery, check if anything needs fixing or altering. • November: plan festive season outfits. • December: review Low Buy Challenge 2023, outline observations and make plan for next year. You’ll note that I haven’t listed down anything specific in respect of new purchases. I don’t want to set myself up to fail by being overly strict so I’m allowing myself to determine on a case-by-case basis whatever is necessary and I trust that I will be able to do that mindfully with my new mantra in mind: “buy less, buy better”.

Stay tuned to see how I get along!

Best stylish wishes,


If you'd like to find out more about my personal styling services, get in touch today, and sign-up for my free 30 minute Discovery Call here.


Hi, I'm Charlotte, International Personal Stylist in Geneva, Switzerland. I help women like you to feel special everyday by building a unique and colourful signature style that suits your personal colouring, body shape, lifestyle and budget.


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